Lexikon der Economics. 2013.
Unique Selling Proposition — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… … Deutsch Wikipedia
Unique selling proposition — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… … Deutsch Wikipedia
Unique selling proposition — The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique… … Wikipedia
unique selling proposition — USP A product benefit that can be regarded as unique and therefore can be used in advertising to differentiate it from the competition. The concept is not now as popular as it was as not every product can have a USP … Big dictionary of business and management
unique selling point — ➔ point1 * * * unique selling point UK US noun [C, usually singular] (also unique selling proposition, ABBREVIATION USP) ► MARKETING a feature of a product that makes it different from and better than all its competitors … Financial and business terms
unique selling point — /ju:ˌni:k selɪŋ pɔɪnt/, unique selling proposition /ju:ˌni:k selɪŋ prɒpəˌzɪʃ(ə)n/ noun a special quality of a product which makes it different from other goods and is used as a key theme in advertising ● A five year guarantee is a USP for this… … Marketing dictionary in english
USP — MARKETING abbreviation for unique selling point or unique selling proposition: • To succeed, a USP is not a luxury, it is a necessity. * * * USP UK US noun [C] ► MARKETING ABBREVIATION for … Financial and business terms
USP — [ ,ju es pi ] noun count BUSINESS unique selling proposition: unique selling point: the thing that makes a product or service special or different from others … Usage of the words and phrases in modern English
USP — may refer to: * USP DI, an online medical database provided by EBSCO Publishing * Heckler Koch USP * NUS University Scholars Programme * Ultrashort Pulse Laser * Ultraspiracle protein, a part of the ecdysone receptor * Unique selling proposition… … Wikipedia
USP — [ˌju: es ˈpi:] n unique selling proposition a feature of a product that makes it different from other similar products, and therefore more attractive to people who might buy it … Dictionary of contemporary English
